Social Media Marketing may be the process of gaining attention and website traffic through the social media marketing sites. During this process, usually creative content to reach the masses through publicity coming from a third-party trusted source needs to be created in order for visitors to share the content of these interest with others and develop a vicious chain that would make business cover and exceed the market audience intended. Every web marketer needs to have a goal, a product, something and a cause to promote through the vast and overwhelming INTERNET. If you already have those things defined in your mind, then congratulations! That may be probably the hardest part of entering into the social media challenge, and from now on, every single effort will donate to reach those goals efficiently and flawlessly until you put the feet on the SOCIAL MEDIA MARKETING Guru status.
The SOCIAL MEDIA MARKETING world is wide and much more extensive than ever. This is a very strategic marketing platform that reaches different cultures, ages, religion, sexes, locations, interests and such, therefore it makes it an ideal vehicle to reach and target the right audience and achieve total success. Depends upon won’t care about video gaming, for example, but only individuals that video games is section of their interests. If you target male audience with ads of high heels on sale, maybe a number of them would go and buy some or 2 because of their wives, but some or 2 is not exactly the kind of impact you need to have. Therefore, you focus on certain group ages and certain other factors that cause some services, videos and news to go “viral”
First, we need to know the basic social media sites
Facebook
Holding more than 900 million users, if you are already a Facebook user this may not be really not used to you, but there are various features worth mentioning. It is possible to develop a dedicated business page and interact directly, and free, together with your customers uploading free pictures, products and videos of the service you intend to provide or the product you’re trying to sell. That way, you can build a data base of people that will share your posts to their friends and therefore create the never ending chain. Most of these social media marketing sites have seamlessly mobile integration so people whether it is a portable PC, a desktop, tablet or mobile phone get always linked to media in a way that you should take full advantage of. People log in to Facebook, in any situation, while commuting, in the park, in the home, at school, at work. Then you’re there, promoting your business for it to be displayed in the news feeds, and you would be there, constantly doing the mind trick game to the stage that people will see something attractive and worth checking in accordance with their interests. Many big corporations like Starbucks, Microsoft, Apple, Rockstar, Pepsi etc. are doing the same, and it works perfectly!
Blogs
Blogs are a good way for folks to communicate in a semi-professional way when it comes to quality of content. Quality content is definitely the key to an excellent writing and therefore, a good blogging. There are Luxury Travel Guides (content management service) where one can get yours ready to go for free in less than 5 minutes, a few of these are Blogger, WordPress and probably the most user friendly one, Tumblr. Among the tricks here is knowing your audience, your market, who you’re targeting and what you would like to accomplish with that. Now it has regarding some SEO or SEO knowledge, which is in other words, utilizing the right keywords to rank as high as possible in a search engine i.e. Google, Bing. It must be linked to your posts and at the same time, you have to be sure you work with a keyword search tool to check the competition and amount of search this given keyword has. The lowest the competition and highest number of searches it gets in a month, the more convenient for you personally. If you were to advertise your website holding something of technical support chat, you would need to make the keywords very specific so people that are looking for your service would find you first. It is, for example technical support for Windows, then you’ll have to include specific words, as going a little more straight to the point. Because the competition will be really high and Windows tech support team is a wide content, you would focus and go further the specific services your product offers, therefore, adding additional keywords to go straight to the point would be the most successful way to do it and you would rank higher in search engines and folks would find your product easily. From “Technical Support Chat” to “Technical Support Chat for Windows 7 and XP” you can see how we are narrowing the idea of the service you offer rendering it more specific, detailed and then competition of support for mobile operating systems, cellphones, Mac, iPhone, Windows Vista, Windows 8 and such, are left out and those sites offering the services you’re not linked to won’t steal your chances to be found for people that are merely looking for chat support for Windows 7 and XP. Once understood the keyword concept you can proceed and create content on a blog that would be easy to find on search engines by like the right tags.
Then we have the SOCIAL MEDIA MARKETING integration again in your blog space. There are several options to share the content of your blog. Many Content Manager Services like Tumblr have the social media buttons to share and like or dislike. You must look for the options to enable them (in the rare case they are not enabled by default) so every post of yours would have the buttons for share on Tweeter, Google+, Facebook etc. and Reblog within the blogging network you’re affiliated to. With great quality and eye catching content you are encouraging people to share your stories on other media sites like the ones mentioned above plus you sharing them and there you have outstanding chances to reach a wider audience.
